Letter No. TNRERA/1410/2019, Release of Advertisements in the Media
The Tamil Nadu Real Estate Regulatory Authority issued Letter No. TNRERA/1410/2019, dated 1 April 2019, directing promoters how to advertise real estate projects that require registration with the Authority. Advertisements in any media must mention the required registration details, and specific disclosures apply to projects with certain completion certificates or structurally completed status.
What the letter governs
Letter No. TNRERA/1410/2019, dated 1 April 2019, was issued by the Chairperson of the Tamil Nadu Real Estate Regulatory Authority. It sets directions for advertisements offering real estate projects for sale in any media, including electronic and social media.
The letter was addressed to the Confederation of Real Estate Developers' Associations of India, Chennai, the Confederation of Real Estate Developers' Associations of India, Tamil Nadu, and the Builders' Association of India, Southern Centre.
Who is affected
Promoters advertising real estate projects that require registration with the Tamil Nadu Real Estate Regulatory Authority must follow these directions. The requirements apply regardless of the advertising medium used.
The Confederation of Real Estate Developers' Associations of India and the Builders' Association of India, Southern Centre, were directed to circulate the requirements to all their members for strict compliance.
Key advertising requirements
Promoters must ensure that advertisements comply with the following directions:
- An advertisement for the sale of a real estate project requiring registration with the Tamil Nadu Real Estate Regulatory Authority must not be released without mentioning that registration.
- Every advertisement, including one published through electronic or social media, must prominently display the registration number obtained from the Tamil Nadu Real Estate Regulatory Authority.
- The website address of the Tamil Nadu Real Estate Regulatory Authority must also be prominently displayed on all pages of the advertisement.
- If a completion certificate was obtained from CMDA before notification of the Rules, the completion certificate number and date must be clearly stated.
- If a project is covered as a structurally completed project and has been uploaded on the DTCP website, the advertisement must describe it as a “Structurally completed project”.
What buyers can check
A buyer viewing an advertisement for a project requiring registration can check whether the Tamil Nadu Real Estate Regulatory Authority registration number and website address appear prominently. Where relevant, the buyer can also look for the CMDA completion certificate number and date, or the description “Structurally completed project” for a project uploaded on the DTCP website.
This summary is generated from the source document to help you find what is relevant. The PDF above is authoritative. For advice on your own property, use LandLens One or speak to a qualified professional.
Common questions
Must every advertisement for a project requiring TNRERA registration mention the registration?
Yes. Promoters must not advertise the sale of a real estate project requiring registration without mentioning its registration with the Tamil Nadu Real Estate Regulatory Authority.
Do the directions apply to social media advertisements?
Yes. The letter expressly covers advertisements in any media, including electronic and social media.
What details must appear on every page of an advertisement?
The registration number obtained from the Tamil Nadu Real Estate Regulatory Authority and the Authority's website address must be prominently displayed on all pages.
How must a structurally completed project be described?
If the project is covered as a structurally completed project and uploaded on the DTCP website, the advertisement must state “Structurally completed project”.
