Proc.No.TNRERA/A3/2253/2025, Real Estate Project Advertisement Directions
The Tamil Nadu Real Estate Regulatory Authority issued Proceedings No. TNRERA/A3/2253/2025, dated 4 August 2025, setting revised requirements for advertisements of real estate projects across print, electronic, social, online and outdoor media. The proceedings supersede Proceedings No. TNRERA/A3/2253/2025 dated 1 July 2025, amend the advertising requirements in the Tamil Nadu Real Estate Regulatory Authority (General) Regulations, 2018, and came into force with immediate effect.
What the proceedings govern
Proceedings No. TNRERA/A3/2253/2025 of the Tamil Nadu Real Estate Regulatory Authority regulate how promoters advertise real estate projects in newspapers, magazines, websites, brochures, electronic media, social media and outdoor publicity. The requirements are intended to help homebuyers identify project registration details and make informed decisions.
The directions apply to promoters and media houses. Online property sites that advertise, facilitate or promote project sales are also covered.
Information advertisements must contain
The Tamil Nadu Real Estate Regulatory Authority requires advertisements to include relevant project and promoter information:
- Newspaper, magazine and website advertisements must display the TNRERA registration number, the Form-C QR code and the Authority's website address.
- Advertisements covering more than one page must show these details on every page.
- Classified newspaper advertisements do not require a QR code, but must state the RERA registration number.
- Brochures, leaflets, flyers, outdoor boards and hoardings must carry the registration number, Form-C QR code and Authority website address in a legible form.
- Social media communications must state the RERA registration number and link to the TNRERA website.
- Other electronic media must clearly state the registration number, Authority website address, promoter's name and contact address.
- Television and radio advertisements must state whether the project is a RERA Registered Project.
- Advertisements must include the promoter's name, office address, contact details and exact project location.
Presentation and claims
Proceedings No. TNRERA/A3/2253/2025 sets minimum font sizes for newspaper advertisements. Registration details must use at least twelve-point font for quarter-page or larger advertisements and at least eight-point font for smaller advertisements.
Promoters cannot rely only on a general statement that terms and conditions apply. Relevant terms and conditions must be stated clearly. Advertisements may mention only amenities promised in the agreement or brochure and must not use an unsupported numerical claim such as “100 + amenities”.
Projects described as pre-RERA, or as having less than 500 square metres and less than eight apartments, must clearly state “Project is exempted from RERA registration”. Where a QR code is unavailable, the promoter must generate one using the issued Form-C or Form-F.
Compliance
The Tamil Nadu Real Estate Regulatory Authority states that promoters may face action under Sections 61 and 63 for non-compliance. Media houses must also comply, with violations reportable to the relevant regulatory bodies and subject to suitable penal action by TNRERA.
This summary is generated from the source document to help you find what is relevant. The PDF above is authoritative. For advice on your own property, use LandLens One or speak to a qualified professional.
Common questions
What should I check in a newspaper advertisement for a project?
Check for the TNRERA registration number, Form-C QR code and the Tamil Nadu Real Estate Regulatory Authority website address. A classified newspaper advertisement is exempt from the QR code requirement but must still show the registration number.
Can an unregistered project be advertised?
The proceedings state that no promoter may advertise a real estate project without registering it with the Tamil Nadu Real Estate Regulatory Authority. A project treated as exempt must clearly state “Project is exempted from RERA registration” in the advertisement.
Do social media and property websites have to show RERA details?
Yes. Promoter communications on social media must include the RERA registration number and a link to the TNRERA website, while online property sites must display the registration number, Form-C QR code and Authority website address.
Can a promoter advertise amenities that are not in the agreement or brochure?
No. An advertisement may identify only amenities promised in the agreement or brochure, and it must not merely claim a number such as “100 + amenities”.
